Use the right keywords.
Before I dive deep into this, please permit me to explain the types of keywords
There are basically two types of keyword
- Broad keyword
- Long-tail keyword
Broad keywords are keywords that have 1 to 2 words in them. They are known to bring high traffic and are also competitive in nature. They are very difficult to rank and less likely to get into Google’s first page. While long-tail keywords are keywords that contain 3 to 5 even up to 9 words in them. Long-tail keywords bring in medium to low traffic and medium to low-competition. These keywords are easy to rank number one on Google.
Example of Broad keyword is Facebook, Google, Apple
When you search for Facebook on Google guess what the result is; you guessed right, facebook.com. The reason is that the domain authority (DA) and Search relevancy (SR) of Facebook with Facebook.com is unbeatable.
When you target a long-tail keyword such as “Website design firm in Lagos” you’ll likely get quite a number of websites competing for these keywords. The website that ranks first probably has higher domain authority and search relevancy.
The broadest keyword are mostly navigational in nature e.g When people want to visit a website but forgot the URL What they often do is search for the name of the company or brand e.g Facebook from the search query facebook.com will appear it means that they are navigating to facebook.com
Long-tail keywords are divided into
- Informational
- Transactional
- General
An example of an informational long-tail keyword is “How to use iPhone 6?” Here you’re searching for some information.
An example of a transactional long-tail keyword is “Buy iPhone 6 online” Here you’re trying to buy something or get the cost of an iPhone 6 to make an informed decision.
An example of a general Long-tail keyword is “WordPress website for eCommerce”. This set of keywords does not have information or transaction keywords. If for instance, you add “How to” in front of the keyword it, therefore, becomes informational.
From experience, transactional long-tail keywords are best suited for eCommerce websites, while informational are suited for blogs.
- Use broad keywords if you have high domain authority like 60+
- If you’re just starting out and want to outrank your competitors, use long-tail keywords, get more traffic with that and it will trigger social shares
